Choosing the right inbound marketing agency is quite vital for your business success. The decision to partner with an agency is an easy one, but the real challenge is to find out what is the right time to bring in the agency.
4 Signs that it’s time for you to hire an inbound marketing agency
1. You have no idea what’s working for you, and what isn’t
If you have no idea what is working for you and what is going wrong with the current marketing strategy, you are doing a hit-and-miss marketing operation. This also means that you are not optimising marketing strategies which are for long-term and has sustainable success.
When you have an inbound marketing agency with you, you will have access to many marketing automation tools, which helps produce detailed analytics, revealing where your leads, traffic and sales are coming from.
An inbound marketing agency which is results driven, helps you deploying constantly new tactics, analysing the results, and further optimising subsequent efforts. Every click, every email, every download is monitored and tracked back to its source. And in no time, the agency starts to build on the most effective tactics and apply them accordingly for better results.
2. It’s getting tough for your digital team to meet your marketing challenges
As inbound marketing is a highly strategically process, its time consuming and requires very particular skillsets. And managing the clients’ expectations for delivering the results at the right time is the biggest challenge an inbound marketing agency faces.
The inbound marketing agency has the right people with the required skill set for delivering the results. When it comes to content, it’s just not writing skills that are important, but the intense knowledge one has for writing for blogs, articles, etc especially for the internet. The design team with the correct skill set helps you with the original and suitable visuals.
Once your content and design are done, you need to streamline this into a conversion-driving workflow, where it just doesn’t generate traffic, but also brings in leads and also new customers. Leads and customer can also take a long time. But Only 16% of marketers say outbound practices provide the highest quality leads for sales. (Source: https://www.hubspot.com/marketing-statistics)
And even after reaching a certain phase of growth, skills set and expertise of a professional inbound marketing agency is required to manage this strategy effectively.
3. Establishing credibility is taking time
When you publish content that is quality rich, it positions you as an authority in your industry. It also helps in where your audience views you as a reliable source for education and information. Trust is prerequisite when people want to do business with you. The inbound content strategy helps you gaining credibility from your audience, and when you hone it to the best, it helps you in ensuring your content offers solutions, resonates in a right way with your readers and stays relevant with your industry and brand.
4. When your goals are not SMART enough to achieve results
Have you had trouble achieving your goals or motivating your team to help you make company-wide goals? Do your long-term goals often get pushed by more time-sensitive work? Are you fuzzy on what marketing goals are fundamental to the success of the company?
Without a SMART (Specific, Measurable, Attainable, Relevant, Timely) goal, it becomes impossible to measure whether your efforts are successful are not. With the help of inbound marketing, setting goals is the very first step as the roadmap is defined and gives a more precise path to make sure that you reach your desired goals. With Inbound marketing, it’s not just goal setting, but it’s SMART goal setting.