Are you looking for ways to generate sales qualified leads online and also want to see a return on your marketing spend?Partnering with an inbound marketing agency could help you achieve that. And if you already have an in-house digital marketing team, it is an added advantage.
What is Inbound Marketing and how does an Inbound Marketing agency help?
If you have ever played a Jigsaw puzzle, you know it’s equally fun and also a lot challenging. Putting those correct pieces makes total sense. And, what if you put together a jigsaw puzzle and get to the end only to find out that a piece was missing. Oh. that’s quite frustrating!
Inbound marketing is often described as a jigsaw puzzle. Leave out one of the important elements in it, your plan won’t come together. And if you want to succeed, you will need to execute a comprehensive strategy that is inclusive of all the right pieces.
Helping you assemble those pieces together into one is an Inbound Marketing Agency. And if you have an in-house digital marketing team, it makes things easier.
The main aim of an inbound marketing agency is that they aim to supplement your digital team – not replace them. They try to be the right-hand men for your digital marketing team – the one that pulls out all the stops makes their job easier and helps reach your marketing goals.
Four ways how an Inbound Marketing agency can help your Digital Marketing team achieve your marketing and sales goals.
1. Getting access to an experienced team
The inbound marketing agency will have a sizeable team of experts. This team of experts know the ins and outs of using inbound marketing methods and provide you with advice for strengthening your marketing efforts.
Inbound marketing agencies use their expertise in the following to get results:
- Lead generation
- Lead management
- Email marketing
- Marketing automation
- Campaign creation
- Social media monitoring
- Graphic design
2. Gain access to the latest technology and software
Many inbound marketing agencies use high-quality software and inbound marketing tools like HubSpot, the world’s leading inbound marketing and sales platform to help them correctly serve their clients. When you hire an inbound marketing agency, you can save money that you would have otherwise spent on marketing automation tools. The inbound marketing agency also helps you gain access to these tools and also share the importance of using these tools.
3. Inbound provides a high ROI
Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound marketing. Inbound marketing should be looked at as more of an investment than a cost. Inbound marketing provides leads at a lower cost-per-acquisition as compared to traditional methods. An improvement in traffic, leads and conversion rate can have a major impact on your bottom line.
4. Become an expert and take on Inbound Marketing your own
Agencies have the benefit of having seen both the best and the worst marketing examples working with a wide range of clients. You’ll benefit from this as they’ve already done the heavy lifting and figured out the most effective and efficient ways to grow your business.
Educating and helping your digital marketing team with best inbound marketing practices to drive real results is the main aim of an inbound marketing agency. Once they empower your digital marketing team with the best inbound marketing practices, your team surely will have the confidence to take it forward their own and not being dependent on the inbound marketing agency.
What value does SmartSocialBrand bring?
SmartSocialBrand has been in the marketing business for the past 10 years. We will help you in the following ways.
- Educating and helping your digital marketing team with the best inbound marketing practices to drive real results.
- As a certified HubSpot Partner Agency (HubSpot is the world’s leading inbound marketing and sales platform), we understand the benefits of using the inbound marketing platform to increase relevant traffic, generate quality leads and boost sales.
- All our team members are individually Hubspot certified and we help you create an inbound marketing platform
- Empowering your team to generate sales-ready leads to achieve your sales and marketing goals.