Content is king in marketing.
Companies are investing more focus, time, resources, and money in publishing high-quality content to attract, engage and convert customers throughout the buyer’s journey.
It all sounds very easy. Simply create content and distribute it to reach your audience organically. But, Content Marketing is easier said than done.
You need to be aware of how to make your content stand out. And a basic blog post isn’t going to work.
We bring you seven types of content that you can use in your content marketing strategy to boost traffic, engagement, and demand.
Your blog stands as a testimony of your brand’s authority, expertise, values, and core personality.
Maintaining a blog yield business results according to multiple research studies. Having an active blog boosts traffic, SEO, and lead generation.
Lists are a subset of blog posts. They are one of the most shareable and valuable contents that you can create in less time. Lists have the simplest structure and among the easiest to scan and read among all content types.
List posts tell people what to expect and how long they’ll need to commit. For example, this article “7 Types Of Content That Drive Traffic”.
When creating a list post, start thinking of lists in terms of “best of” or “worst of” a particular subject or topic. The possibilities with a list post are endless, as long as you pick a topic that people want to read about.
3. How-To Posts
Most people who come on the internet are seeking to be educated or learn something.
How-To Posts are perfect for organic traffic where more search queries start with “how to.” Your posts can be on any topic that your audience and customers find useful.
You will need to figure out the problem that you want to solve and the solution that you can offer via your core product or services.
How-To posts can be a blog or an in-depth guide which are nothing but long, informative blog posts. The guides can be formatted as a blog post and included in the site, or you can offer the guide as a PDF file for download. Both kinds of How-To posts are high in demand.
4. Opinion Posts
An opinion post should typically focus on a hot-topic issue and be written in the first person.
The more opinionated your post is, the more it has the potential to go viral in no time. Strong emotional posts involve and stir people getting them to either agree or disagree with you. Not only will strong opinionated posts get shared the most, they are also the kind that will get a lot of comments from people. Keep it civil when readers disagree with your post.
But, write opinion posts in moderation. Too many such types of posts can make you sound judgemental.
Alternatively, opinion posts could also be an honest and objective review of a product or service. A review post can get lots of attention and traffic to your blog. You can give a summary of the product or service’s features and then provide an honest opinion in your review post – whether you liked the product or not and why. Your readers will value your honesty and keep coming back for your opinion.
Interviews are an excellent opportunity for you to create affordable content that also builds the foundation for long-lasting relationships with influencers.
You can still reach out to an influential expert even if you are not an industry expert yourself. When you interview someone influential, you will also be seen as influential.
Look out for the right expert who has some amount of influence in your industry, as well as a large following.
Ask your interviewee the right questions that you think will be useful to your readers. Some of the possible questions can be around the following:
Opinion on your selected topic
Biggest learnings -successes and failures
Advice to other members of the community.
Be patient for the right and genuine answers to pour in from the interviewee.
Content is rapidly becoming visual. Visual content tends to get more shared than other types of content.
Infographics, Memes, and Videos are some of the best examples of Visual types of content.
An infographic makes text-heavy information easy-to-digest with interesting visuals and gifs. Infographics are liked, and shared 3x more on social media as per research. Creating an infographic with your brand name, logo, and URL helps show-off your authority and expertise.
Memes are funny, easy to make, share, and go viral fast, quickly bringing attention to your profiles. Memes are fun additions to your written content.
Videos have grown to dominate the online attention of your audience and yields positive ROI.
Videos have very high audience engagement and convey a message in a memorable way.
Writing a script is very important, no matter what type of video you choose. What you say or write is extremely important. You can upload your video to YouTube or Vimeo for getting new views and search traffic.
7. Case Study or Success Story
A case study explains your product, service, or concept, and its results. Tell your story about who the case study involves, their goals and needs, challenges faced, statistics, and more.
By focusing on the story rather than your product or service, your case study doesn’t sound like straight-up marketing.
Think of your case study as a success story rather than an actual “study.”
People love to hear success stories of others so that they can be inspired to achieve the same level of success.
When you write a success story, case study, or testimonial, include the following:
All accomplishments within your team
The founding story of your company
Results that your readers might want to imitate
Mistakes that you’ve made that others can avoid
High-quality content is at the root of any successful marketing strategy, helping to increase brand awareness, authority, and long-lasting SEO traffic.
Content is extremely varied, and you have many options to try and find out what resonates most with your audience. All that you do should be aimed at serving them.
What type of content works well for you? We would love to hear from you. Book an appointment with our expert.