“Practice makes a man perfect.” To create an outstanding content one needs to build that momentum with dedicated and regular practice. If you make a promise to write everyday, then it is just a matter of minutes to transform a blank page to a piece of literature. However, there are a few tips too which could enhance your content and serve its purpose of readability. Also, content creates different impact in different mediums. Here, we are going to discuss how to write good content for the digital medium i.e. the web.
Mark your audience and study them.
Identify your target audience and understand the pain points. Also, you need to be aware of their choices and preferences to cater to their needs accordingly. Be clear regarding the purpose of your content. Set the tone right.Once you have assessed your readers accurately, you will be able to deliver the exact content they are looking for. Furthermore, they will enjoy what they read. Strive to Wow! Your reader. Know what excites and entice them to deliver the appropriate content.
Increase the visual appeal of your content to the readers.
The appearance can be enhanced by few formatting tips:
- Replacing text by photographs (picture speaks a thousand words)
- Using different font sizes and styles
- Changing paragraphs into points
- Keeping short paragraphs if any
The audience of your content are lazy people who do not have the time and patience to read through. They just glance and skim the content. Hence, use targeted captions or headlines that brings out the crux of your content. KISS- KEEP IT SHORT AND SIMPLE. Be bold, clear, and to the point.
Web content is more about visibility.
This visibility or Search Engine Optimization is the main benchmark. Use of short and long tailed keywords and being direct and to the point lures potential readers to your content. Research on the topic to find out how and what is trending. Also hyperlinking your content with other writer’s content or thoughts increases its web presence. Keep yourself updated about Google as the search parameters keeps on changing. Avoid spamming of your content and keep track of it post production.
Increase the shareability of your content.
The sole purpose of your writing is to reach out to maximum number of readers. And remarkable content is not only consumed but shared too. This can be made possible by the first league of audience itself. Place like and share options along with the review and comment boxes to build a chain for your content. Make sharing visible and easy.
Offering a unique and different perspective to a popular topic increases its value. Something new and authentic establishes you as a genuine writer. It would be even better, if your topic is challenging an already established point. People love to read controversial content. Also be prepared to support your theory and points with reliable data from well researched surveys and reports. Go with the flow yet break the mould to create an impact on your audience. Be you yet be new.
There, you have just finished reading a remarkable piece of content, didn’t you? Don’t forget to like, share, and leave your comments behind. Happy blogging and keep writing. Let your thoughts flow.