Every sale has 5 obstacles: No need, No money, No hurry, No desire, No trust.
It’s almost black magic when you attract customers via the web to your brand.
Our belief lies in making a customer not a sale. The best place to look for lead generation is with your current customers.
1. Information Technology
2. Software as a Service (SaaS)
3. High-Tech
4. Construction
5. Manufacturing
6. Professional Services
7. Financial Services
8. Medical Devices
Website is an integral part of inbound marketing success. Prospects might find your website. But, there’s no guarantee that they are going to love it and share it. Website design and inbound marketing combines to form a catalyst that attracts conversions and shares. Redesign your website to make it more productive than it is right now
Content has to be so written that the not-yet customers would want to consume it. Readers feed on delicious content. Content creation calls for an ingenious recipe from the informed writers who has a knack to cook up what people want to read. There’s use of ingredients in content that makes it sweet and attractive.
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Inbound marketers are obsessed with optimisation. Optimisation boosts the conversion rates in inbound marketing. While optimization pays immediate dividends with conversions, it also gives the future inbound marketing efforts best chance of success. Optimisation converts opportunities into customers.
ROI is the ace metric that evaluates inbound marketing. Different metrics speaks different stories because of content, channels, and initiatives. Basically, inbound marketing scores growth in traffic, visit-to-lead conversion rate, and lead-to-customer conversion rate amongst others. Your goals and planning determines; what is to be measured? it’s a contextual thing- Activity or results, quantity or quality, efficiency or effectiveness.
