At SmartSmartSocialBrand, we’ve worked with various startups and well-established organizations and learned over the years.  One of our key learnings is that SEO is a scalable marketing channel where content is often the vehicle to attract organic traffic.  But, content creation alone will not fetch you results. It’s just as critical to promoting your content.  We share all our proven, content promotion strategies, tactics, and learnings in this article for you. 
  • Do content writers have a documented content strategy?

Yes. Successful content marketers have a documented content marketing strategy. Bloggers who dive into content creation and promotion are like drivers without a GPS or map.  A documented content strategy will help you stay on track, make fewer wrong mistakes along the way, and help you reach your goals faster. It will help you analyze how to improve your content creation and promotion process.  Content strategy documentation might seem like a hassle, but it is worth it, saving you a lot of time and money in the long run. 
  • How long does it take to write a blog post or article?

In our previous post, we spoke about how it takes about 4 hours to write a blog post today as your audience is looking for original, well-researched, valuable content.  4 hours might seem like a lot of time for content development for social media, but it has become crucial for companies to invest this time into their content and more.   Today’s content creators have to be journalists, which means they have to spend time doing thorough research, competitive analysis, create a content plan or outline, write, edit, and promote the article.  Successful bloggers are spending more time creating higher quality original articles.
  • What is the average cost of an article?

The average annual salary of a decent content writer is around Rs:40,000. This cost does not include account payroll, SaaS tools, and miscellaneous content marketing tools, which can amount to nearly 1.5 times the base salary. The actual cost of hiring a decent content writer in India today is Rs:60,0000.  Taking an average time of nearly 4 hours to write an article, the average cost of an article is Rs:10,000.  If you are hiring contractual writers, the quality suffers, and the cost that you pay (below Rs:10,000 per article) does not reflect the value that you receive.  That’s because anyone can write an article and get the job done for you. But, the value in paying more for an article by a decent content writer is that you get a subject matter expert who knows how to go deep into a subject, positioning you as an expert and thought leader. Expert content writers are an investment that pays dividends in the long run. 
  •  How much time does it take to promote an article?

The average time a blogger or content writer spends time promoting their article is 2 hours.  If the content writers do excellent keyword research, then there is no need to spend as much time on content promotion. So, the blogger has to invest time and effort in keyword research, on-page SEO, and other SEO activities for organic traffic. 
  •  How are content writers getting traffic to their blogs?

We have observed an interesting trend over the last few years. Content writers and bloggers are focusing more on SEO, and less on social media to drive traffic to their blogs. More content writers are learning the tricks of SEO as it’s a smart strategy that pays off at a high rate. So, SEO is what content writers are focusing on to drive traffic to their blogs. Organic traffic is something that your competitors can’t steal so easily.  Social media is something you cannot ignore at all as well. But the main problem with social media is that they own your data and social connections, not you. You cannot export your Facebook page likers or Twitter and Instagram followers. So, you really have no control. Social media is important for content promotion and increasing traffic. Facebook is the undisputed #1 leader as it is a massive driver of traffic for blogs and sites. Facebook groups are a huge opportunity which businesses must tap into. Instagram, Whatsapp, Pinterest, and Reddit are other social networks that are gaining huge traction in driving traffic to your blogs and sites. LinkedIn is great for B2B businesses. YouTube is a traffic leader when it comes to hosting video content. MySpace is perfect if you are in the movie, music, media, and entertainment industry. Tumblr is another social network that is worth checking out for its visual content and young audience group (18-24 years) Email marketing, especially newsletters, are back in vogue. The money is in your “email list” Successful bloggers have caught on to this trend to get organic traffic via email newsletters. Newsletters have a high return on investment, and the biggest advantage is that you get to control your platform here. If you discontinue your services with Mailchimp, you can export your list and import it into any other newsletter software provider without any hassle. 
  •  How many bloggers use influencer marketing to promote their articles?

Successful bloggers understand the importance of influencer marketing important to content marketing.  There is a misconception that influencer marketing is all about paying influencers to promote your product or service. Influencer marketing can also mean promoting your content via expert quotes, opinions, roundups, etc.  Many influencers want to share high-quality products and services with their audience. Some are willing to help you for free if you provide value to them in a more meaningful way. So, building a long-term relationship with such influencers is key to reaching out to your target audience. Collaborating with influencers also increases your social proof, much like press mentions.  But not everyone knows how to do influencer marketing effectively. 
  • Do content marketers promote before an article goes live?

Yes. Successful bloggers promote and create curiosity or some form of buzz before their article goes live. Pre-promotion tacts can include influencer quotes, quizzes, guesses, email campaign to an interested audience, and more. 

Final Thoughts

From taking the time to document your content strategy, creating and promoting content as well as the cost behind it, using influencer marketing, to pre-promotion tactics, we have broken down and simplified content promotion tactics in 2020 for your business.  SmartSocialBrand is one of the top Digital Marketing Agencies in Hyderabad offering excellent content marketing services. 

Call us if you need to consult us about your 

Content Marketing Strategy.

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