In this ever-evolving, highly competitive marketplace, there is one thing what the technology companies need, and that is lead generation and better conversions. And inbound marketing tactics, if well executed can help generate sales qualified leads for tech companies with lower cost compared to traditional or outbound marketing.
“Inbound marketing-dominated organisations experience a 61% lower cost per lead than organisations that predominantly leverage Outbound marketing.” – State of inbound report
Here are 7 best ways to use inbound marketing for technology companies
1. Use content as a powerful tool for communication:
A great content strategy can help technology companies to differentiate themselves from their competitors and help kill the competition with style. It can help them stand out as a thought leader, build trust and establish credibility for their brand. By developing a good content strategy will eventually help to communicate and manage marketing objectives with organisational goals.
As per a popular study, leads that are nurtured with targeted content generally produce an increase in sales opportunities of more than 20%. So further refine your technology content marketing into a lead generation powerhouse.
2. Invest in marketing automation and save time:
Investing in highly sophisticated marketing automation platforms like HubSpot, Pardot, Marketo helps you save time enough to invest in innovative solutions. An effective marketing communication automation initiates valuable content which addresses significant and clear business challenges that your target audiences are facing.
Marketing automation not only helps you convert leads into customers but also can extend help to delight the existing customers you have and promote activities like greater product adoption and evangelism.
3. Nurture the right leads:
There is a wealth of information that is required by technology buyers at every stage of their buying journey. With inbound marketing, you can engage with helpful and insightful content to your target market narrowing the gap between the buyer and seller. As the major part of the journey is carried out before speaking to a salesperson, it is essential to provide as much as helpful content in the early research phases.
In the later stages of the sales cycle lead nurturing comes into play and it is important as it helps in developing the relationship with buyers in every stage of the sales funnel and in every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to the needs of prospects and providing the right information and solutions they need until they are ready to buy from you.
4. Higher Return On Investment:
Inbound marketing help technology companies not only drive relevant traffic but also generate high value IT leads to close more customers. Inbound leads cost, 61% less on average than outbound leads. Tightly themed Inbound marketing campaigns keep your average cost per lead drop by 80% after 6 – 12 months of consistent Inbound Marketing.
5. Getting the right talent:
There are a lot of technology companies who have business blogs for the purpose of hiring the right talent who can align with the company values and vision. All you need to do is keep your recruiting requirements and challenges in mind when you develop your inbound marketing strategy.
6. Get found by potential partners:
A technology company, with an inbound marketing program in place, helps get noticed by companies looking for acquisitions. The potential acquiring company will be happy to have a lead generation program in place, which goes beyond the personal network. You also maximise your valuation in both the IPO and Merger & Acquisition market-places with a solid sales pipeline and clients in place.
7. Partnering with an Inbound Marketing Agency:
Inbound marketing experts can help promote your technology or product to solve your customer problems. The agency’s wider range of creative talent and experience ensures that your company thrives through the use of marketing campaigns that match your individual needs.
With a well planned inbound marketing strategy, the advantages are significant for the technology companies. You can build your brand effectively and connect to your prospective customers and also save cost. The opportunities with inbound marketing for a technology company are many. All you need is to apply this innovative inbound marketing strategy effectively in growing your company.