Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don’t convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.
As per Hubspot, around 70% of marketers say converting leads is their top priority. But when it comes to conversions they are the most difficult thing to achieve. 42 per cent of B2B marketing professionals are of the view that their biggest challenge is to convert leads into customers and 25 per cent don’t even know their lead conversion rate.
Here are 7 Ways to increase your B2B lead conversion rates
1. Create content that is relevant and valuable
2. Create landing pages that work
Landing pages are one of the most important elements of lead generation.
3. Make your calls-to-action persuasive
4. Unleash lead flows to the maximum
Lead flows can help you deliver a pop-up if the reader stays on a page for a certain amount of time before the bounce. For example, if you come to know through analytics, that someone stays on a high converting page for 45 seconds before they bounce, consider using lead flows to deliver subscription pop-ups. This will give enough time to provide them with a re-engagement opportunity before they bounce off the site.
5. Concentrate on leads that are high quality
You need to implement the best inbound marketing method to attract quality traffic and turn them into paying customers. The conversion rate can increase just by funnelling more high-quality leads in. In case you have not analysed your target audience, you need to look at your top of the funnel.
6. Be credible always
When trust is hard to achieve with strangers, all you need to do is establish credibility with success stories and testimonials, have loyal clients who use your services talk about it and consider offering a free demo or free consultation to generate trust on your brand to increase conversion and acquire more customers.
7. Go that extra mile to retarget your audience
Retargeting is the best bet for marketers as there’s a longer buyer cycle, with a reduced likelihood of low consideration impulse purchases. Buyer decisions are reached after a much focused detailed deliberation, a long and sustained period of thought and research. Here’s why there is a good chance of conversion as your prospect has already visited your website and travelled down the sales funnel a bit. Retargeting advertisements could help you in brand recalling and stay top of mind with your customers.
To conclude, we can say the best method to increase conversions is to constantly try new ways to attract potential clients, new ways of talking to them, and new ways to close the deal. Try a few of the points above and see if you can increase your b2b conversions. Small changes can make a big difference, and the big difference can drive real results.