Content marketers work hard to produce posts that make up a significant portion of a content marketing strategy. Today several competing content experts want to find a way of breaking through all the search and social noise with the power of content. 

Regardless of how good your content is, if no one is reading it, it won’t leave an impression on the world wide web.

 When you are aware of the competition in the marketplace, relying on search alone is not enough. 

Then how will you make your content reach your potential customers?

Imagine if nobody reads your post. The social share count flies just a little above zero, like a vulture hungrily sighting its prey, waiting patiently for it to die. What kind of cruel God could allow such a tragedy to unfold? What went wrong? What unseen, malicious hand caused your post to fail?

I might sound overdramatic, but I’m not exaggerating when I say that nothing hurts more than the failure of your content marketing plan.

So, what went wrong with your content marketing strategy?

The simple answer is that you didn’t include content amplification. 

Here, we are going to take an exhaustive glimpse at content amplification. First, we will define what content amplification is, before taking a look at the various reasons why it is such a necessary part of your digital marketing strategy. Finally, we will talk about how to do content amplification in a series of easy, actionable steps that you can execute right away, as well as the tools you will need to get the job achieved. 

What is Content Amplification? 

Content amplification is the process that helps you reach your content to a broader audience; therefore, “amplifying” the signal of your content.

The practice of amplification comprises many individual techniques, strategies, and methods of amplifying the influence of your content. 

Content amplification is an umbrella term for numerous unique strategies. Some of them are

  • Using paid search to turn awareness of your latest white paper? You are amplifying your content.
  • Running Facebook ads to create a buzz about your latest eBook? You are amplifying your content.
  • Leveraging influencers and their vast networks to get the word out about your latest infographic? You are amplifying your content. 

Now that we know what content amplification is, let’s have a look at why it’s so essential to the success of your content marketing strategy. 

Why is Content Amplification essential? 

Creating high-quality content is necessary. But what’s also essential is strategizing how to get that content pushed out to reach most potential customers. That’s where content amplification comes in. Below are the reasons why one should amplify the content: 

  • Your content is not just the best out there in the marketplace.
  • Your Business is not unique
  • Your Customers are blasted With information
  • Sharing content is not content amplification
  • You need to create a brand name, not just a business 

How can you amplify the content on social media? 

By creating an advertising flow to your content ecosystem, you can achieve the Content Amplification flow in the following simple steps: 

  • Create rich content such as blog posts, eBooks, or guides.
  • Share the content on various social channels.
  • Discover what content is popular based on network activity(likes, shares, comments, retweets, reposts, etc.).
  • Promote your most popular content using ad units like Facebook Promoted Posts, Twitter Promoted Tweets, and LinkedIn Sponsored Updates.
  • Attract new visitors and leads who engage with your content via social media advertising.
  • Add keywords that increase the searchability.
  • Customize the content as per the platform.
  • Add hashtags as it increases the searchability.
  • The use of content marketing tools helps streamline your content amplification plan to get the most out of your content and website. E.g., Ninja Outreach, Edgar, Zapier.

Final Thoughts

Content amplification is an amazingly great technique. If done correctly, it can deliver incredible outcomes and traffic for your website servers, expanding your audience immensely, build your brand firmly at the top in your industry, with new opportunities to drive leads and sales.

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