Creating a website is a smart business practice in the digital economy. In online marketing, the web is the hub of all activities. Thus, the website has the potential to generate a lot of business.
However, on average, 96% of website visitors leave without becoming a lead due to the underutilization of a website’s resources. A website can be transformed into a high performing market engine.
Here are the commandments for creating an excellent lead-generating website:
Goal definition: Defining the digital marketing goal first helps determine the actions that the user has to take through the stages of the sales funnel.
Search Engine Optimization (SEO): Make use of smart SEO tactics to draw customers with intelligent, creative, and structured content. The SEO marketing tactics will channelize the right kind of audience for lead conversions.
Unique web personality: Website development and design is an important aspect of lead generation. Avoid cookie-cutter website templates, which may compromise on the quality of your page. Make your designer tailor the page for lead generation rather than having fancy appearances. Testing different versions of websites are essential to know which acts best for lead generation and conversion.
Content: Keep it Short and Simple (KISS). Actual lead generation forms should be easy to access on the pages and simple enough to make users share their details. Provide visual cues and enticing offers to be noticeable. Did you know 55% more website traffic and 67% more leads are generated for companies due to blogging? Hence, writing blog posts and articles with targeted keywords helps rank your website higher. These popular blogs, in turn, could be shared on social media or sent via emails. Using power words that act as powerful action verbs are strong compellers. It directly affects the consumers as it places them on the receiving end.
Free offer: Make an irresistible free offer to capture data for leads. Provide valuable content information that is exclusive about your industry across different platforms.
Call-to-Action (CTA) buttons: There should be no confusion. In spite of graphics or videos, the CTA buttons should be clearly and labeled.
White spaces: White spaces impact the website visitor and have to be used wisely. Breathing space avoids distraction and increases the conversion rate.
Images: Imagery rich media tools such as audio-video are compelling. Such tools, along with quotes, can be used to enhance the credibility of testimonials. Black and white photos are used to avoid heavy bandwidth.
Videos: Videos that speak to the user have a comparative advantage over simple ads. Videos can bridge the gap and increase conversion rates, as viewing it makes the user feel more informed and confident about their purchase.
Social Proof: The use of trust seals on your website guarantees the security and benefits to your consumers, thus leading to higher conversion rates.
Thus, a website needs to drive an increased number of traffic not only in high quantity but also high in quality. You will also need to continually improve your website to have an increased conversion rate of this traffic.