Blogging is at the heart of any content marketing strategy. There have been conflicting reports on the future of blogging.
What does blogging look like in 2020? And does it hold a chance in the coming decade?
We bring you all the answers with proven facts and research. The answers will surprise you.
Let’s get started with the latest 2020 blogging trends.
Content development for social media takes time. On average, it takes about 4 hours to write a blog post today.
Today’s readers want original and valuable content. The time invested in each article has risen by approximately 30 minutes each year since 2016. The trend is leaning towards bloggers who spend four or more hours on each blog article.
The extra time and effort pay off as bloggers who spend more time per posts displayed strong and successful results.
Does the extra time and effort pay off? Yes, bloggers who spend more time per post are the most likely to be successful.
The average word count for a blog post is 1236 today.
Today’s editors are looking for longer, value-driven blog posts and their length guidelines stretching from 1000 to 1500 words.
Organizations are seeing the benefits of long-form content as various studies prove that they have higher rankings, greater social engagement, and better results overall.
“In looking through the data, it’s almost like going into the past where longer, meatier articles were king, and each article took hours. This gives me hope for the future of content consumption. At least for blogging, snackable content is clearly dead. Audiences expect more, and bloggers are giving them better researched more advanced and well-thought-out content.”
The increase in time and length for each blog post has affected how often bloggers publish. The typical frequency with which bloggers publish is between 2-4 posts per month. But there’s been a rise in daily blogging.
Bloggers who publish daily are reported to produce reliable results over bloggers who post many times per day.
The content formats which are most likely to succeed are eBooks, long-form guides, and original research. Bloggers who conduct and publish original research reported strong and sustainable results.
The least likely to succeed content formats are news and opinion.
Most likely to succeed: Long-form guides, ebooks, and original research
Least likely to succeed: Bloggers who publish news and opinion
Keyword and Keyphrase research continued to be an important common skill and practice for bloggers with the rising popularity of SEO. Bloggers who are also SEO experts displayed the most robust results.
Videos and images are gaining prominence. Videos make the most significant difference with successful results in terms of audience engagement and interest.
Blog articles with images, including the author’s picture, tends to perform better than articles without or just 1-2 images. The more images a blog article has, the more likely it will succeed.
Bloggers who added over ten images per article reported 2.5x success than their peers who used fewer than ten images in their posts.
Collaborative content marketing is the hot trend now with the rising popularity of influencer marketing. Collaborative content includes contributors or influencer interviews, quotes, and roundups.
The verdict is out and clear:
Social media is the typical answer as it’s cheap, fast, and easy. All bloggers use social media to promote their content. 2/3rds of bloggers are now using search and email to promote their content as well. But the widely successful bloggers are the ones who use influencer outreach and paid promotion in their content promotion tactics.
Well, if they aren’t using analytics, then they should!
Only half of the bloggers check the analytics for their posts. The other half rarely or never use analytics.
Analytics is one of the biggest indicators of a blog’s performance. Bloggers who measure their blogging performance for each post via analytics reported strong and sustainable results compared to the average bloggers.
It’s remarkable to me that bloggers would spend nearly 4 hours to craft an 1800 word post, yet only 57% of them check their analytics with any degree of frequency and only about 50% of the time are they actually thinking about keywords when writing that post.” – Jay Baer
Do bloggers include repurposing older blog posts in their content strategy?
Updating old content is a necessary element of any digital content strategy. It’s hugely beneficial for SEO, especially when it’s combined with keyword research, adding more media, and internal linking.
A content audit is a powerful way to improve search traffic and ranking quickly. Not surprisingly, bloggers who update old content reported the strongest results.
Blogging is not dead. It has evolved into a more refined and powerful force in the content marketing world.
Are you up-to-date with your content strategy? How does your blog match up to the latest trends?
SmartSocialBrand is one of the top Digital Marketing Agencies in Hyderabad offering excellent content marketing services.