Social media marketing (SMM) is a powerful online marketing resource for your company irrespective of the industry. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram helps increase brand awareness and engagement. 

Did you know that 71% of Internet users are more likely to purchase from a company that they are following on social networking sites like Facebook and Twitter? 

There is tremendous potential in social media marketing as search engines like Google and Bing are integrating Facebook, Instagram, Twitter updates in their search results pages. 

91% of social media users are accessing social channels via mobile.

The popularity of Twitter and Facebook as verified news sources continues to rise as per Pew Research. 

The future of social media marketing certainly looks highly promising.

Irrespective of the industry, your customers are on social media. So, your social media marketing game has to be ahead of the pack. 

One of the most common challenges faced by social media marketers is the timing of their posts.

Social media marketing experts know the best time to post to increase engagement and conversions with their target audience. 

There is a lot of confusion over the conflicting research studies about which is the best time to post on social media. While some studies suggest that the best time to post is on weekends, other studies have found that the weekends are low on engagement. 

You don’t need to worry as we have covered in this article. 

We guarantee that your social media traffic will increase, by up to 39%, when you use the best time practices for posting on social media as listed below. 

Every social media platform is unique and has a different audience. Let’s explore each social network!


Facebook is undoubtedly the biggest social network still  with 2.45 billion users worldwide and counting. It is accessed at home and work, on the mobile as well as on the computer, and on weekdays and weekends.

Apart from posting on Facebook at an optimal time, it is also smart to post moderately as the organic reach of a Facebook page drops with each daily update. 

The best time to post was around 3 pm while 1 pm works best for getting more shares. Another strategy to adopt for Facebook marketing is to post during off-peak hours to avoid stiff competition from other brands. 


Twitter is a very popular micro-blogging site used predominantly by people in the 18-49 years old age group. It’s usually accessed for its trending news across the world and accessed by people on their mobile phones during work breaks and travel. 

The best time to post on Twitter is between 12 pm – 3 pm during work lunch breaks from Monday to Friday. Another good time to post on Twitter is 5 pm – 6 pm on Wednesdays as per Hubspot research. 

Again the optimal time to post on Twitter varies as per the nature of your business and industry type. For B2B businesses, the weekdays are the best days to post while for B2C businesses, the weekends are the best days to post on Twitter. 


Instagram is another hugely popular social network among the 18-29 years age bracket. People are always on Instagram due to the visual nature of the content and easy mobile accessibility. 

You can post anytime on Instagram with a special emphasis on off-work hours for better engagement. 


LinkedIn is a professional networking site and a high-quality lead generation source for B2B businesses. Most ( nearly 88%) LinkedIn members usually log into their accounts at least once a week for industry-related information. 

The best time to post on LinkedIn is any weekday  (Monday to Friday) during office hours (10 am – 6 pm). The midweek especially Tuesday and  Wednesday are the ideal days to post on LinkedIn. Weekends are not the best time to post on LinkedIn. 


Pinterest has a predominantly female user base seeking creative inspiration. If you have business with visual appeal such as fashion, food, retail or eCommerce, Pinterest is the ideal platform for you. 

The optimal time to post on Pinterest is during evenings on weekdays. Pinterest activity peaks at around 9 pm according to Search Engine Journal

Final Thoughts

Social media marketing is all about knowing the pulse of your audience on different social networks. 

One of the keys to organic customer growth and engagement is the identification of the optimal time to post for your brand on various social networks.

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