One of the tactics that provide numerous long-term benefits for your business is blogging. Statistics show that businesses that blog generate 67% more leads than others that don’t. Lead generation is just one of the many benefits to be had.
Need more reasons to start blogging for your business? Here are a few more statistics:
346 million people read blogs throughout the world. Adding a blog to your website attracts many of these readers. Source: The Future Buzz
According to HubSpot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.
Put simply, starting a blog can help your business’s marketing power. Here are 5 quick ways a blog can boost your business.
1. Increases traffic to your website
Blogging can help you drive traffic of your website. Want to know how? Before that, ask yourself how often do you update your website pages? Maybe not that often.
Blogging helps you update your website on a regular basis.
Every time you come up with a blog post, it is considered as one more indexed page on your website. This also means you get more opportunity to show up in search engines, which finally drives traffic to your website in organic search. It also provides a cue to Google and other search engines that your website is active.
As per HubSpot, companies get more traffic and leads – when they blog frequently, compared to companies that blog infrequently or not at all.
Now that you have a blog in place, you can see traffic coming to your website and there is an opportunity to convert that traffic into leads. Every blog post you write becomes another indexed page and each post is an opportunity to generate new leads. You can also further enhance it by adding a lead generating call to action to every blog post you create. These calls to action lead to free ebooks, free webinars etc., which in turn can let a visitor willing exchange their information.
When you share your blog posts on social media you automatically increase traffic to your website, which would be otherwise impossible. Your blog posts also provide content for your email newsletters. A top 5 list of your best blog content over the 2-3 weeks is valuable content that’s likely to be appreciated by your readers.
A blog is one of the best ways to establish yourself or your brand as an expert in your field as it gives you a platform for sharing important industry-related information and insights. And as you start building up authority in your niche industry, its helps you to build trust and familiarity with your prospects, especially when they are ready to buy. This again increases conversion rates.
Even after a blog post of yours goes live, it can continue to attract new leads. As per HubSpot, more than three-quarters of their blog views are for their old posts. Although it is important to create new posts, your older posts remain relevant to your readers for a long time. Your older posts would have gained authority/ranking over time and bring in a good amount of organic traffic, which can be easily updated to serve your current campaigns. You can also tweak or update your blog to retain its usefulness and bring in qualified leads.
By following the above rules, you can improve your chances of having your leads contact you the way you want. And then, people who are considering using a service or buying a product are more inclined to follow when they are given direct instructions to do so. When you maintain a business blog, it provides you a lot more opportunities for business.